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For those who are passionate about expressing their vision, LUMIX offers a shooting experience that helps them take their creativity to new frontiers, allowing new kinds of expression that simply didn’t exist before. Its ease of use and sensible workflow enable creators to capture their ideas without stress. With Panasonic's focus on photographic excellence and cinematic quality, creators will sense their craftsmanship and persistent pursuit of perfection.

Panasonic is an essential partner for creators, supporting their creativity beyond conventional thinking in cameras, to be an indispensable force in the evolution of photography and video, and they continue our efforts to achieve this.